About My Style
About Shooting and Editing
About the Interview Option
One More Time: Name That Style
About Being Balanced

About Shooting and Editing

What is it about your event that is most important to you to get on video? Who are the most important people? Where and when do you want me to start? When do you want me to finish? Would you like my camera light turned on, or no camera light at all? Do you want any interviews with your guests? Or do you prefer the fly-on-the-wall approach? Do you love color, sepia tone, or black-&-white? Do you want music added to your video, or do you want to hear just the sounds from your event? How long do you want your final edited video to be?

You can have as much input as you want when I shoot and edit your event.

MY STYLE – let’s call it the nice-guy stealth-cam cool-angle docu-style – CAN BE CUSTOM-TAILORED TO YOUR PREFERENCES AND NEEDS.

The great documentary filmmaker Richard Leacock discusses documentary filmmaking in the early sixties: Leacock “helped … to make it possible … to get as near as we could to observing our subjects with minimal impact. No lights, no tripod, no microphone boom or pole, never wear headphones (they make you look silly, and or, remote) never more than two people, never ask anyone to do anything, and most especially never ask anyone to repeat an action or a line. Allow lots of time, don't shoot all the time…. Get to know your subject if possible in order to generate some kind of mutual respect, if not friendship.”

This approach is so much at the heart of my style.

You don’t want to see a lot of bulky equipment at your event. With me, all you see is a very small camera and a small microphone. If it’s really dark, I might use a small light. This minimal equipment allows me to blend in with your guests and not call attention to myself. It also allows me to work on my own without any assistants. And thanks to modern technology, the equipment is excellent and produces video that is quite beautiful.

In the words of Richard Leacock: “What am I looking for? I hope to be able to create sequences, that when run together will present aspects of my perception of what took place in the presence of my camera. To capture spontaneity it must exist, and everything you do is liable to destroy it. Beware!… Keep that camera steady! Steady as a rock! And you don't need a tripod for that. A tripod is never in the right place!”

Amen.

Filmmaker Albert Maysles: “Making a documentary depends on trust between the person holding the camera and the subject…. If I thought the presence of the camera would keep me from getting to the truth …, I’d do something else.”

Richard Leacock: "You want a person who “feels that videotaping is a pleasure, … like drawing with pencil on paper, capturing the essence of people, places, situations, life as we see and hear it around us. …Someone who can go back to his editing desk and create a bridge between you, your friends, your family and yes, people you don’t even know, who might be interested in this evocation of what was experienced.”

That’s me.

You will have the option to see all the video footage before it’s been edited. If you want, you can provide input and direction before the editing begins. All of your ideas are respected and given top priority.

If all this sounds good to you, then we should be talking!
212-627-5222
sethcohen@mindspring.com


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About the Interview Option

You can direct me to get all the action of the day without talking to anybody on-camera, in other words to take the "fly-on-the-wall" approach.

But after you see some samples of my work, you might like my interviewing style enough to want some interviews in your video. If so, you can provide me with a list of names of people you’d like me to interview. This is usually a short list, and no one is ever approached for an interview unless their name is on your list.

Will your guests find a microphone in their face and asked, "So, what do you think?" No, they will not! We ask specific questions that are brief, friendly, simple, honest, provocative, and fun. We’re not looking for "Good Luck!" or "Congratulations!" We seek spontaneity. These conversations can be funny or serious -- but definitely enjoyable, and sometimes quite meaningful..

About 50% of my clients ask for some interviews. The other half request no interviews. It's completely up to you.

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One More Time: Name That Style

The style of your video can be "documentary" or "journalistic" or “MTV” or anything else you’d like to call it. I’m not fussy.

If anything, my clients think of me first and foremost as a storyteller.

The pictures, the sound, and the editing of your video will tell an amazing story, with or without narration, with a lot of music added, or with no music added at all.

I can guarantee you that I do not manipulate events in order to make people and life interesting. People and life are already interesting in their own right.

You will discover how easy it can be to record people and events, and create results that are interesting, engaging, meaningful, funny, sad and beautiful.

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About Being Balanced

At your event, you will see that I am interested in striking a nice, healthy balance between...

Being serious and having fun,
Being visible and being invisible,
Seeing details and seeing the big picture,
Being subjective and being objective,
Thinking in my own head and thinking in my client's head,
Being passive and being assertive
Moving and being still.

In the end, we – my clients and I – are interested in striking the same balance in the videos we create together.

212-627-5222
sethcohen@mindspring.com


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